How do you make health and safety inductions engaging?

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On-site health and safety inductions take at least one hour every day on all construction sites. The presentation format creates a challenge for site teams trying to get operatives (construction workers) from different trades to engage with health and safety information that is relevant to them. This is where induction video and animation content can help.

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Video and animation content can help make inductions engaging

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Induction video and animation content captures the imagination of an audience (i.e. construction workers), leaves them with a lasting impression and prompts action.

Video and animation content also allows for information to be presented in a way that is visually and audibly dynamic and relatable. This is more engaging to the viewer, making the messages more memorable. It is also easier for an audience to understand the message’s relevance; how to learn from or apply it.
As part of the Pre Enrolment service, an induction video production service can be provided to construction contractors, starting with scripting and storyboarding. Existing induction content (e.g. a slideshow presentation), can be used to create a plan for a series of videos.
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A Pre Enrolment system can be customised to present some construction workers with additional induction material (e.g. information on handheld tools), based on the information that they upload on the data entry pages. This ensures that the information is relevant to each construction worker and their specific trade.

Induction content can be shown as a whole, or broken down into sections (with questions at the end of each section). Short, impactful sections followed by interactive elements helps to keep viewers engaged and ensures comprehension.

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Different styles of video and animation can be used to convey different types of information

Combining different styles of video and animation is not only a useful technique to engage with the viewer; the main reason for it is to more clearly convey different types of information within a health and safety induction.

Using a hybrid blend of filmed footage, 3D and 2D animation will make an induction video more visually interesting. This will help to ensure that the viewer is more likely to retain health and safety information.
An image that is split into three, showing animation, cgi, and filmed footage relating to the construction industry.
An operative with a hard hat and hi visibility vest, safely driving a telehandler vehicle through a construction site.

Filmed footage can capture real, relatable scenes

Showing real-life scenes with people, locations or situations familiar to an intended audience will help them to contextualise a health and safety message within an induction video.

Filmed footage is most useful for contextual information because it can add meaning and bring a real perspective to a topic. Filmed footage can make a message resonate more with the viewer because it is relatable and relevant.

2D animation can be easily stylised to capture a construction contractor’s identity

2D animation keep things simple. It can be used to reinforce key messages and show how processes can be broken down. 2D animation can be completely stylised to match a construction contractor’s branding; with the right choice of colour palate and type of motion, 2D animation can integrate cohesively within an induction video.

2D animation is best used to reinforce what a construction contractor stands for or is doing; it can be used to visualise examples of what a contractor is doing to set a precedent. This will build a positive association for the viewer with a contractor’s ‘brand’; it will demonstrate a contractor’s positive intentions behind asking the viewer to follow a set of Health and Safety rules and instructions.
2D (cartoon) of 4 construction workers, with PPE, in the safe area of a construction site, with a crane in the background.
3D animation extract of a Site Manager, watching an excavator dig a hole, with a banksman observing, on a construction site.

3D animation can be used to show best practice

3D animations can demonstrate any scenario from perspectives that would be hard to recreate in real-life. 3D animation with overlaid graphics is also best format when providing instructional information. If how to do something properly is shown clearly and explained simply, it is more likely to be correctly replicated by the viewer.

3D animation can show both good and bad practice; if overlaid graphics are motion tracked and styled to match, the overall effect can be even clearer and more memorable than filmed footage. 3D characters can also be animated to demonstrate safe actions and best practice. They can alternatively be used to visualise the consequences of unsafe actions.
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What contractors say about Pre Enrolment induction videos

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How contractors have made health and safety inductions engaging

National construction contractors, including Lovell and Persimmon, have used the Pre Enrolment service to create engaging health and safety induction content. These examples are viewable in the player below. 2D animation and 3D animation have been used extensively alongside filmed footage to create clear, comprehensible content.
The Pre Enrolment service is developed and delivered by Colonel Duck, a software and creative agency. The construction industry has relied on the award-winning Pre Enrolment service, provided by Colonel Duck, for more than 10 years.
Looking to create an induction video or animation that engages with operatives and makes health and safety content memorable? To work out the cost of an induction video, or what can be achieved within a budget, contact Colonel Duck directly by completing the form below.
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